Sell anything you can imagine from event tickets (for your festival, conference, farm fair, concert, museum), music, books, fashion and beyond. We believe in empowering your business to explore all your creative ideas and uncover what truly works best for you.

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Founded Date March 9, 1923
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Company Description
Empowering Creativity: Building Businesses and Jobs In Europe’s Creator Economy
For centuries, Europe has been a cultural powerhouse, exporting its art, theatre, literature and music to all corners of the world. From Renaissance masterpieces to the symphonies of Beethoven, Europe’s creators have formed the way millions of people we think of and experience the world.
Today, this legacy continues, but in a significantly various landscape. The digital age has actually transformed how material is produced and shared, democratising the tools of production and breaking down old barriers to gain access to. Anyone with a mobile phone and a stimulate of imagination can now become a material producer and reach a global audience.
Platforms like YouTube have actually become main to this new community. These platforms not just empower creators to share their stories, however also drive financial growth and neighborhood building in ways unimaginable just a couple of years ago. Today’s creators are not confined to the beauty salons of Paris or the auditorium of Vienna – they are reaching millions from home studios, transcending borders with a single upload.
In 2022, YouTube’s innovative community alone added over EUR5.5 billion to the GDP of the EU27 – and supported more than 150,000 full-time equivalent jobs. According to Oxford Economics, 7 out of 10 European creators who earn money from YouTube concur that the platform assists them export their material to international audiences which they would not access otherwise.
We require to encourage the work that young developers are doing, and support platforms and developers alike
This changing landscape was the focus of a recent discussion at the European Parliament in Brussels, where policymakers and YouTube creators came together to explore the extensive impact of the developer economy. By taking a look at how platforms like YouTube are improving the creative ecosystem, the event highlighted the potential for European creators to not only captivate but to create jobs and strengthen Europe’s cultural footprint worldwide.
Zala TomaÅ¡ic, an EPP MEP from Slovenia and a member of the CULT Committee, kicked off the conversation with a personal story, exposing that she had actually when harboured ambitions to be a “YouTube star”. As a child she developed a channel, however her ambitions fell at the first difficulty when she understood quite how much proficiency is required throughout modifying, employment noise, lighting, recording, employment and marketing for material creation. “Companies use big departments to do what a developer does by themselves, all by themselves,” she noted.
Gaspard G – another of the guests – was more successful in his efforts at constructing a profession on YouTube. G began posting on YouTube at the age of 10, and soon began his own channel, covering a mix of politics and existing occasions. Since then, his channel has grown to more than 1.1 million subscribers. He is likewise the founder of a creative media firm, representing creators on YouTube, Instagram, TikTok, and LinkedIn.
Earlier this year, he was selected Secretary General of the Union of Influence Profession and Content Creators (Union des Métiers de l’Influence et des Créateurs de Contenus, or UMICC), the first expert federation devoted to the influencer sector in France. In his speech about ending up being of an effective developer, he highlighted the increasing power and responsibility of YouTube creators, some of whom significantly go beyond traditional media outlets in reach. This brings with it obligation to professionalise, he said. Alongside supporting and representing influencers, employment UMICC intends to develop acknowledgment and ethical standards for online developers, employment to bring it into line with other acknowledged occupations.
MEP TomaÅ¡ic stressed that, while policy-makers need to resolve some difficulties such as data protection and the spread of mis- and dis-information, they ought to not lose sight of the “huge positive aspects” that platforms like YouTube bring. “They create an environment where individuals can access details, remove barriers to the spread of knowledge, and open incredible opportunities for employment and innovation,” she stated, noting the number of business owners and small use these platforms to reach more comprehensive audiences and building their brands while creating new job chances. Additionally, she kept in mind how social networks continues to amplify advocacy and awareness on social concerns, supplying a powerful tool to mobilize neighborhoods and drive modification.
To guarantee Europe understands its potential as an international hub for imagination, she urged policy-makers to do more to support digital abilities advancement. “We need to increase the digital literacy skills. We require to invest in the digital area. We require to motivate the work that young developers are doing, and we require to support platforms and developers alike,” she added.
Veronika Cifrová Ostrihoňová MEP, a former reporter, echoed these ideas, however expressed her issues about the role of social media in spreading out false information. “Although social networks is a fantastic tool for us to utilize, it’s simply a tool,” she said. “We require to take on problems like false information, disinformation, and algorithmic blind areas.”
David Wheeldon, employment Managing Director and Head of EMEA Government Affairs and employment Public Law at YouTube, highlighted the platform’s distinct position in the innovative economy. YouTube not just provides a space for creators to share their work but also drives economic and community advancement. Creators are not simply building careers for themselves. As Gaspard G programs, they are also shaping the future of media by creating tasks and building whole media business and sectoral organisations. As Wheeldon highlighted, YouTube developers in Europe are reaching an international audience, with 65% of their watch time originating from outside the continent. This broad reach presents a chance for European developers to invest in their culture and creativity, extending their impact worldwide.
Looking ahead, YouTube is checking out ingenious ways to help developers reach even bigger audiences. Wheeldon announced the upcoming expansion of AI tools, such as YouTube Aloud, which utilizes AI to dub creators’ voices into other languages. “We are going to release YouTube Aloud in a growing number of languages in Europe, where AI will take your voice and lip sync and you will be talking in another language,” he explained. “We have actually got 5 languages up and running, and we’re going to construct that in time. This creates a massive opportunity for all developers in Europe to access audiences throughout the continent and beyond.”
The event highlighted the requirement for policymakers to acknowledge the potential of the developer economy and foster an environment that supports digital skills. MEP TomaÅ¡ic kept in mind that the creative economy offers youths a special opportunity to turn their enthusiasms into occupations. “60% of Generation Z and millennials wish to turn their hobbies into a profession,” she stated, highlighting the sector’s value to future job markets.
By purchasing digital literacy and supporting platforms that empower creators, Europe can strengthen its position as a global center of creativity and innovation. As MEP TomaÅ¡ic concluded, the developer economy isn’t almost individual success – it’s about building a vibrant, sustainable cultural and economic ecosystem that benefits all of Europe.